当青石板路遇上数字浪潮｜高藤美高学子的乌镇探索记

旅程从上海出发，大巴车上分发的研学手册为同学们勾勒出此行清晰的调研轮廓。抵达乌镇西栅景区后，便捷的刷脸入园是数字乌镇的第一课。在木心美术馆和昭明书院，学生们探讨艺术IP与文脉对文旅的拉动。夜晚的摇橹船穿梭于灯火阑珊中，直观感受夜间经济为古镇注入的现代活力。

The journey began in Shanghai, with the study tour manuals distributed on the bus outlining a clear research framework for the students. Upon arrival at the West Scenic Area of Wuzhen, the convenient facial recognition entry served as the first lesson in digital Wuzhen. At the Mu Xin Art Museum and the Zhaoming Academy, students explored how artistic IPs and cultural heritage drive cultural tourism. At night, the gondolas glided through the dimly lit streets, allowing students to directly experience the modern vitality that the night economy has injected into the ancient town.

研学深入探究乌镇的文化传承与创新表达。益大丝号作坊则揭示了蚕丝制品从工艺到商品的产业链秘密。下午转战乌村，农耕体验与“一价全包”模式调研同步进行，分组访谈收集了游客满意度的一手数据。

The study tour delved into the cultural heritage and innovative expression of Wuzhen. The Yida Silk Workshop revealed the secrets of the silk product industry chain, from craftsmanship to commercialization. In the afternoon, the focus shifted to Wucun, where agricultural experiences and research on the "all-inclusive" model were carried out simultaneously. Group interviews collected first-hand data on tourist satisfaction.

研学的焦点转向科技如何重塑旅游体验与管理。乌镇人民公园化身为“未来生活”的体验场。同学们饶有兴趣地与AI管家互动，观察记录太阳能廊架等智慧设施的实际应用，热烈讨论着这些技术如何提升游客的便利性与景区的运营效率。在充满年轻气息的堤上运河春风集，融合了非遗缠花、激光雕刻等创新元素的摊位业态，吸引了他们的目光，引发了对科技赋能传统市集、吸引年轻消费群体的思考。带着这些观察，下午同学们分组深入景区街巷，尝试收集不同商户的经营数据，对比分析节假日、科技应用程度、创新元素等变量对商业活力的影响，努力将感性的体验转化为理性的数据支撑。

The focus of the study tour turned to how technology reshapes the tourism experience and management. The Wuzhen People's Park was transformed into a venue for experiencing "future life." Students interacted with AI butlers with great interest, observed and recorded the practical application of smart facilities such as solar-powered pergolas, and engaged in lively discussions on how these technologies enhance the convenience for tourists and the operational efficiency of the scenic area. At the youthful Dike Canal Spring Wind Fair, stalls integrating innovative elements such as intangible cultural heritage of coiling flowers and laser engraving attracted their attention and sparked thoughts on how technology can empower traditional markets and attract young consumer groups. Armed with these observations, in the afternoon, students divided into groups to delve into the streets and alleys of the scenic area, attempting to collect business data from different merchants and comparing and analyzing the impact of variables such as holidays, degree of technology application, and innovative elements on commercial vitality, striving to transform intuitive experiences into rational data support.

各小组围绕核心议题——古镇如何在守护传统与拥抱创新间找到平衡——梳理素材，制作报告。聚焦点清晰：智慧旅游的效率优劣、非遗商业化的可持续路径、游客行为的深度洞察。十分钟的汇报与老师点评，为这场深度思考画上句号。

Each group organized materials and prepared reports around the core issue—how can ancient towns find a balance between preserving tradition and embracing innovation? The focus was clear: the pros and cons of smart tourism efficiency, sustainable paths for the commercialization of intangible cultural heritage, and in-depth insights into tourist behavior. A ten-minute presentation followed by instructor feedback concluded this in-depth exploration.